OMNI-CHANNEL SUPPLY CHAIN - The Game Changer?
WHAT'S ALL THE HOOPLA AROUND OMNI-CHANNEL? There are a lot of talks happening around Omni-Channel initiatives in supply chain industry among solution providers, the retailers, and not to forget the trade publications. So it's important, as well as imperative, to cut through the hype and get down to its essence: A customer wants a product, and the path to that product must be short, readily available and consistently support the brand promise. Channels are merely vehicles on that path. technology-enabled shopping options The expansion of both brick-and-mortar and virtual retail channels creates a wide range of customer touch points — stores, outlet locations, e-commerce sites, social media commerce, catalogs and possibly seasonal or short-term locations such as pop-up stores. And no matter where the customer makes her purchase, she expects fast, hassle-free, flawless fulfillment. Now, let's focus on the details. WHAT CUSTOMERS WA...